市场营销是运作市场的学问,市场营销专业研究在市场经济条件下,在经济全球化的大环境中,在新经济提供的计算机技术和网络平台的基础上,营利组织和非营利组织分析市场、驾驭市场、占领市场的理论、观念、方法和技术。该专业为市场营销学科的发展提供理论研究和调研成果,为我国社会主义市场经济的发展培养具有市场营销专长的综合型管理人才,为各级各类组织的发展提供市场营销理论和技术支持。
Marketing is the knowledge of marketing operations. Under the market economy and the economic globalization, and based on the computer tecnology and the network, it studies the eidos, concepts, methods and the art of analysing reining and occuping the market by the profit or non-profit making orgnizations. It provides the theoretical investigation and research fruit for the development of marketing. And trains the general marketing specialist of management for the development of the business of solialism. Also it provides the marketing theory and technical support for all forms of education at all levels.